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To let you know it's okay to feel weird or misunderstood. As Mr. Jobs said "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes". So through the daily struggles you face in life, remember you're going to go to great places and do great things, so keep smiling, believe in yourself and do more of what makes you happy.

Don't be afraid to step outside of your comfort zone because it's in these shades of grey that you evolve and learn about yourself. 

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Villains & I reflects that as individuals we aren't one-dimensional, we have light and shade within us, a villain or villanelle that is part of us. It's our fun, cheeky, and gonna make mistakes but learn from them side. Deep down we can all connect to the villains because they are relatable, imperfect and free from expectations. Our products reflect the many sides that make you, you! So whatever your mood, let it flow, and find something here to showcase your inner villain.

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